OUR STORY OF NATURAL HOME LIVING

Rooted in Nature, Growing with You.

From a Passion for Plants to a Vision for Every Home

Generosa began this journey in 2022, born from a profound love for nature and a desire to bring genuine well-being into everyday homes. We observed a growing fascination with houseplants and a clear need for effective, truly natural products to help them flourish.

What started as a dedication to vibrant green spaces quickly blossomed into a broader understanding: the desire to nurture extends beyond foliage, touching every aspect of our living environment.

This realisation fueled our evolution. Today, Generosa is proud to be your partner for natural products dedicated to modern home living, encompassing thoughtful care for plants, pets, and soon, the home itself. We believe in a holistic approach to well-being, where every product contributes to a healthier, happier, and more harmonious space.

OUR FOUNDERS

Driven by rigour, action and the belief that the best is yet to come

Meet the founders

Rosário and Cristina are Generosa's founding partners and the heart, mind and soul. They're agronomy engineers with over 25 years of combined experience in agrifood innovation and technology transfer, agribusiness and scientific patent consultancy.

Our Philosophy

Nature, Science & Integrity

Our commitment is simple yet profound: to harness the power of nature through scientific rigor, creating products that are both effective and genuinely good for the planet and its inhabitants.

OUR VALUES

Principles that Guide Us

At Generosa, our mission to nurture modern home living is built upon a foundation of unwavering principles. These values define who we are, how we operate, and the quality we promise in every product and partnership:

  • Natural Purity

    We meticulously select high-quality, natural, and sustainable ingredients, ensuring our formulations are as free as possible from synthetic ingredients. We believe clean ingredients lead to clean living.

  • Scientific Excellence

    Our dedicated Generosa Lab, nestled within the prestigious University of Lisbon Campus, is the heart of our innovation. Here, we blend academic expertise with practical application, allowing us access to leading experts and advanced facilities to continuously research, develop, and refine our natural solutions.

  • Thoughtful Design

    We believe effective products can also be beautiful. Our minimalist aesthetics and elegant packaging are crafted to complement the modern home and the curated environments of our retail partners.

  • Sustainability & Responsibility

    From sourcing to production, we are committed to sustainable practices that respect our planet. We strive for a minimal environmental footprint in everything we do.

  • Trusted Partnership

    We value strong relationships. As a B2B-focused company, we pride ourselves on being a reliable and supportive partner to hundreds of independent shops and major retail chains across the globe.